Marina<\/a> and Operations Director, said: “We started to look at our \u201cbrand\u201d or as a cleverer person than me once said ‘the thing people say about you when you\u2019re not in the room’.<\/p>\n“We have always been forward thinking and the reason we decided to rebrand was to provide a platform, so we can develop an experience that is consistently improving our customers’ leisure time.<\/p>\n
“We have visually changed, but this is much more than a skin-deep transformation.<\/p>\n
“Marinas might traditionally have been viewed as car-parks for boats but what we want to create is a \u201chotel for boats\u201d, an environment that gives our customers a better boating experience and more time to enjoy those experiences.”<\/p>\n
![\"Aqueduct](\"https:\/\/thenantwichnews.co.uk\/directory\/wp-content\/uploads\/Asset-12-300x127.png\")
The marina has unveiled a new logo and tag line ‘More Time For You’ alongside the rebrand, which was officially launched on March 27.<\/p>\n
“For the last few years we have developed around the \u201cone stop solution\u201d tag line,” added Phil.<\/p>\n
“And although this highlights we have all services on one site, we felt it didn\u2019t represent the company’s growing desire to improve people\u2019s leisure time and be more customer centric.<\/p>\n
“The ‘more time for you’ obviously is a play on words around moorings but also indicates our commitment to create more time for you to enjoy boating.<\/p>\n
“What we aim to achieve through offering all the services and knowledgeable staff on one site is that we can quickly solve issues and provide better solutions.<\/p>\n
“This will enable you to spend more time on the water and less time on problems.”<\/p>\n
Phil said additional improvements will be made across the site at Church Minshull.<\/p>\n
“By the end of April, we aim to have everything switched over to the new branding.<\/p>\n
“But our development and commitment to improving people\u2019s leisure time is something we aim to pursue for years to come.”<\/p>\n
(Main image, courtesy of Roger Kidd, creative commons licence)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Aqueduct Marina near Nantwich is celebrating its 10th anniversary with a new brand.
\nThe marina was launched and run by the Parton family for a decade, with the aim of creating Cheshire\u2019s premier marina complex.<\/p>\n","protected":false},"author":1,"featured_media":51311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7089],"tags":[7144,7147,7145,7146,7148],"class_list":["post-51305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-aqueduct-marina","tag-church-minshull","tag-logo","tag-rebrand","tag-tag-line"],"acf":[],"yoast_head":"\n
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