{"id":52023,"date":"2019-09-06T09:38:03","date_gmt":"2019-09-06T08:38:03","guid":{"rendered":"https:\/\/thenantwichnews.co.uk\/directory\/?p=52023"},"modified":"2019-09-09T21:28:09","modified_gmt":"2019-09-09T20:28:09","slug":"business-chiefs-bid-to-attract-younger-workers-to-cheshire","status":"publish","type":"post","link":"https:\/\/thenantwichnews.co.uk\/directory\/business-chiefs-bid-to-attract-younger-workers-to-cheshire\/","title":{"rendered":"Business chiefs bid to attract younger workers to Cheshire"},"content":{"rendered":"

Better jobs, better training and more attractive places to live are on the agenda for Cheshire as it looks to attract younger workers, writes Stephen Topping<\/em><\/strong>.<\/p>\n

Philip Cox, chief executive of the Cheshire and Warrington local enterprise partnership (LEP), presented the body\u2019s local industrial strategy to a Cheshire West and Chester Council committee on Wednesday.<\/p>\n

His organisation wants the area\u2019s economy to grow from \u00a330.9 billion to more than \u00a350 billion by 2040 \u2013 and the area currently has the second-highest level of growth outside London.<\/p>\n

But faced with an ageing population and a growing number of low-skilled jobs, the LEP is keen to attract as many young people into good jobs as possible.<\/p>\n

Mr Cox told CWAC\u2019s places overview and scrutiny committee: \u201cThey want to live in urban areas, they want to live in one or two-bedroom flats, they want good public transport.<\/p>\n

\u201cMost of the homes we are building in this area tend to be in villages, tend to be on green fields, tend to be three or four-bedroom detached homes, they normally require you to have a car in order to get around.<\/p>\n

\u201cOnly 60 per cent of under 29-year-olds now have a driving licence, so effectively we are saying to 40 per cent of under 29 year olds in the UK as a whole that you cannot afford to live in Cheshire and Warrington \u2013 you can\u2019t get around, because if you don\u2019t have a car, you can\u2019t get from A to B.<\/p>\n

\u201cSo we are pushing very hard to be looking at bringing more residential accommodation into urban areas, and making those urban areas more vibrant, exciting places for some of those young people to live. Those young people are absolutely crucial to the economy.\u201d<\/p>\n

According to the LEP, Cheshire and Warrington\u2019s productivity is 4.1 per cent higher than the UK average, and 14 per cent higher than the north west average \u2013 but it is stagnating.<\/p>\n

The LEP is also concerned that nearly one in five of workers are now earning below the real living wage of \u00a39 an hour \u2013 set by the Living Wage Campaign, but above the minimum set by law.<\/p>\n

Mr Cox wants to see employers upskill the workforce to make sure Cheshire\u2019s wages can rise.<\/p>\n

He said: \u201cWe are growing very fast, the number of jobs is growing twice as fast as the population is growing, but those jobs are tending to be in lower productivity, lower wage sectors.<\/p>\n

\u201cThat is a risk to our economy, and if those lines cross and our productivity falls below the UK average, then our reputation will be that we are just another part of the failing north.\u201d<\/p>\n

Councillors agreed that work needed to be done to make sure residents could benefit from Cheshire\u2019s economic growth.<\/p>\n

Labour Cllr Richard Beacham, cabinet member for housing, regeneration and growth, said: \u201cWhen we talk about these kind of strategies \u2013 certainly from the council\u2019s point of view \u2013 we\u2019ve also got to think \u2018what is the benefit of this to our residents\u2019.<\/p>\n

\u201cIn the end we are trying to create better jobs, increase people\u2019s wealth, increase their access to decent transport and housing.\u201d<\/p>\n

Labour Cllr Matt Bryan, CWAC\u2019s climate emergency champion, added: \u201cI think you have hit the nail on the head with the transport issue.<\/p>\n

\u201cNobody wants to live here because if you are a young person and you don\u2019t want to be driving, Manchester is a far more desirable option. Even if you are earning slightly less, it is expensive running a car.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Stephen Topping, local democracy reporter<\/strong>
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