Bentley Motors has welcomed its largest ever intake of apprentices, undergraduates and graduates to its Crewe base.
A total of 112 new recruits have joined the 4,000-strong workforce.
In a phased introduction across programme, 39 apprentices and 39 undergraduates have started their Bentley careers in the past two weeks.
Fourteen more graduates will follow next month.
New recruits are working across various areas including engineering, production, marketing and communications, project management, human resources and digital and IT.
It comes after 20 apprentices began their journey earlier in 2021.
Underlining Bentley’s Beyond100 strategic ambitions, a third of the trainees will work exclusively on digital innovation.
Nicola Johnson, Bentley’s Head of People, Engagement and Transformation, said: “Bentley, and the entire automotive industry, is changing faster than ever.
“So recruiting the next generation and leaders of tomorrow, with a digital mind-set, is a key part of our strategy to becoming the leader in sustainable luxury mobility.
“We have focused on the finest talent that can help shape our future and I am delighted to welcome them as we work together to deliver our vision for a new Bentley.”
Bentley’s targets were set out in last year’s Beyond100 strategy.
The company aims to become a global leader in sustainable luxury mobility and is reinventing every aspect of its business.
At the forefront is a bid to be carbon neutral and move to full electrification throughout its model range by 2030.
The company is focusing on greater diversity, upskilling in some areas and attracting a range of the best talent from all walks of life.
Earlier this year, Bentley was recognised for the 10th consecutive year as a Top Employer by the internationally-acclaimed Top Employers Institute.
