South Cheshire breakfast company Mornflake helped spur hundreds of super-fit visitors to Nantwich for the launch of a countrywide series of triathlon events.
Crewe-based Mornflake is a top sponsor of the UK Triathlon programme held at the Barony Park before heading off to 21 events up and down the country.
More than 1,000 adult entrants selected to swim distances of 200m or 500m at Nantwich Pool, followed by a 21k cycle ride round the Cheshire countryside and a 2.5k or 5k run ending at Barony Park where there was a host of family attractions.
More than 300 children also took part with shorter distances for them and entrants in the Ladies Pink Wave who were raising money for Cancer Research.
On hand was Mornflake’s much-loved vintage van Oatis which served up free porridge to competitors with a choice of toppings including chocolate or honey and fresh berries.
Oatis, specially kitted out with a kitchen, will now travel to various events up and down the country.
Mornflake marketing manager Richard Jones said: “The triathlon series has been going for 28 years encouraging all abilities to challenge their fitness.
“But it all began in South Cheshire and the Cheshire Tri still remains one of the biggest crowd-pullers of the series.
“It was our pleasure to meet entrants from far and wide and keep them fuelled with our delicious oats.
“There was a tremendous buzz on the Barony as entrants raced to the finish line, cheered on by families and friends.
“It’s a wonderful event to be part of and our honour once again to present the medals.”
The company will share footage of the event on its social media channels as part of a campaign highlighting the goodness ‘Mighty Oats’ and people who complete gruelling physical challenges after a breakfast of its porridge, muesli or granola.
Richard added: “All the athletes we meet at the UK Triathlon events include oats their diet to boost energy levels.
“Getting behind the UK Triathlon series is a great opportunity to shout about the health benefits of oats to a wide audience of families up and down the country.
“We are proud to sponsor UK Triathlon which, like Mornflake, has its roots in South Cheshire and has grown into a countrywide event series encouraging all abilities to get fit.”
UK Triathlon spokeswoman Zoe Steenson said: “South Cheshire is firmly on the map as home to the series and it was great to see many more children taking part this year. Their numbers were up by a third.”
Mornflake is also a major supporter of the Nantwich Show and Nantwich Food Festival.
For more information on its products visit
(Pic: Competitor Karen Clayton, running in aid of Marie Curie, Maria Mulliner from Mornflake and Keith Hancock from the UK Triathlon team visiting)
