South Cheshire food producer Mornflake is supporting the fight against coronavirus by supplying breakfast to frontline staff, community organisations and those most at risk.
‘Rescue pallets’ of porridge and other oat-based products milled by Mornflake are being shipped to NHS Front-Line, food banks and vulnerable people across the region.
The family milling firm is also supporting the national DEFRA care parcel scheme, with a pack of Mornflake Oats being included in over half a million parcels sent to households this month.
As well as stepping up supplies to supermarkets across the UK, it is leading a drive to ensure frontline staff have a nutritious start to the day.
Mid Cheshire Hospitals Trust, North West Ambulance Service, Tarporley War Memorial Hospital and food banks in Crewe and Nantwich were among those to receive cases of oats, muesli and granola this week.
Managing director John Lea said: “Mornflake is doing its bit to help our incredible Front-Line and the vulnerable during a challenging time.
“We have seen other companies, such as Dyson, switch to manufacturing much-needed hospital equipment and the one thing we can do is supply a good nutritious breakfast to those in need.
“Our staff here have been doing a fantastic job working around the clock in these challenging circumstances.
“In our deliveries to NHS staff we have been overwhelmed by their good cheer in the face of adversity epitomising the ‘quiet good-humoured resolve’ Her Majesty the Queen spoke of in her address.”
Mornflake spans five centuries and 15 generations of the Lea family starting with William Lea who began milling oats at Swettenham Mill, South Cheshire in 1675.
It is the oldest business in Crewe, milling oats before steam locomotion and railways.
As food production staff, Mornflake millers are designated key personnel by UK government during the current public health crisis.
Its drivers at the wheel of trademark orange lorries are making deliveries all over the country.
Meanwhile, the company is working with health and fitness experts to highlight how oats can be used in all meal occasions presenting versatility, value for money and all round goodness.
Recipe videos are set to go live soon.
Per gram, oats contain more protein, calcium, iron, magnesium, zinc, copper, manganese, thiamin, folacin and vitamin E than many other wholegrains, such as wheat, barley, corn and rice.
(Pic, top – Will O’Reilly and James Lea load a vehicle full of Mornflake Mighty Oats destined for the NHS frontline, food banks and vulnerable people)