Cheerbrook Farm Shop in Nantwich has backed “local” again after announcing it is using only Aberdeen Angus beef reared on a farm close to Bickerton.
The outlet made the decision to offer only what it feels is the best quality meat from a local producer.
Bosses say the change to Aberdeen Angus is “a natural step in the development of this ethos providing a premium product with everyday value”.
It means only Aberdeen Angus beef will be used across its award-winning butchery, in handmade pies, ready to cook range and on the café menu.
It comes from beef cattle reared on the Bourne family farm, at the foot of Bickerton Hill to the west of Nantwich.
Brothers Robert and David Bourne work with the National Trust helping to sustainably manage the natural environment and restore one of Cheshire’s few remaining heathlands.
“We aim to produce top quality Aberdeen Angus beef using sustainable, home produced feeds and are pleased to be working in association with Cheerbrook,” said Robert.
Unlike other breeds of beef cattle, Aberdeen Angus have not been historically bred to pull ploughs.
Instead they have been bred purely for their beef, with a finer grain to the meat with marbling adding to the richer flavour.
A spokesman for Cheerbrook said: “Our beef is prepared by our skilled butchers who are on hand to advise you, butcher and weigh your meat just as you like it.”
Originally a pork farm, Cheerbrook sought to diversify in 2000 following a decline in pork prices.
Boss Andrew Shufflebotham is currently a director of the Aberdeen Angus society.
Cheerbook is now a multi-award winning farm shop, deli and café employing more than 50 local people and supporting a number of small scale local producers.
