A Nantwich dad is getting closer to nature by launching a new organic fashion brand!
Father-of-three Adam Dempsey, 39, launched his clothing business ‘Nordr’ after his wife Laura became so fed up with disposable plastic packaging on clothing items.
The former nature reserve manager has now converted his garden shed on Whitlow Avenue into a design and production workshop.
And he’s hoping his new venture will soon grow as people become more eco-aware.
Adam’s light bulb moment came after his wife bemoaned how hard it was to find suitable gifts for men that were not delivered in multiple layers of disposable plastic packaging.
“This inspired me to design an ‘eco-friendly’ T-shirt range based on the theme of appreciating the outdoors through adventures and hobbies,” he said.
“The range has a particularly modern Scandi or Nordic feel to their design, inspired by the Scandinavian love of the outdoors.”
Adam (pictured, above, with his three children) previously worked for Natural England as a reserve manager in a number of locations throughout the country, including Staffordshire and Cheshire such as Wybunbury Moss.
As a result he is aware of the impact pollution and disposable plastic is having on the environment.
Adam, also a former Reaseheath College lecturer, said: “The fashion industry actually accounts for 15-30% of plastics found in our oceans, according to the IUCN (International Union for Conservation of Nature).
“Having watched recent wildlife programmes on TV with my children, we were all reminded of the serious consequences of disposable plastic waste ending up in our wild places.
“This is my chance to prove that things can be done differently and to set a good example by developing alternative solutions to the problem of disposable plastic packaging.”
Adam has done away with all plastic packaging and says anything sold by Nordr will be delivered in 100% plastic-free, biodegradable packaging.
All Nordr T-shirts are made from 100% GOT certified organic cotton, made to strict FairWear standards and only use water-based inks for the graphics on their T-shirts.
“These inks give a longer lasting and softer feeling print that is much less damaging to the environment than the usual plastic-based inks,” he added.
Wife Laura, 35, a midwife at Royal Stoke Hospital, is helping with social media side of the new business.
For more details on Adam’s new venture, visit www.nordr.co.uk and find them on Facebook @nordr.co.uk or Instagram @nordr.co.uk
