Content marketing is a way for businesses to draw in customers by creating useful content and experiences that meet their needs.
Unlike traditional marketing, which can interrupt people with unwanted content, content marketing connects with people who are already interested in what a business offers and helps solve their problems.
Have you ever filled your online shopping cart, all set to buy but backed out at the last second?
It’s a typical scene: carts filled, hopes high, and then… they’re left abandoned.
E-commerce has exploded in recent years, with online sales growing rapidly and consumers flocking to internet retailers for everything from books to groceries.
As the e-commerce marketplace grows ever more competitive, you need to have a well-defined marketing strategy in place.
The business landscape has shifted considerably in recent years, as growth in digital retail continues to outpace brick-and-mortar retail – standing at a market share of around 30% in the 2022 festive period.
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