UK Triathlon series and Mornflake

Mornflake has thrown its weight behind one of the country’s biggest programmes of triathlon events taking place across the country over the next few months, including Nantwich.

More than 10,000 competitors took part in last year’s UK Triathlon series and were kept fuelled by the breakfast giant’s porridge products as they swam, cycled and ran to medal glory.

Now organisers at UK Triathlon headquarters in Wybunbury expect to top that figure in 2018, with record numbers already registered for the new charity and children’s races.

Mornflake, based in Crewe, is backing a programme of 21 events up and down the country, starting with the Stratford Triathlon on April 29 and ending in October.

It will help to boost energy levels with free porridge hand-outs in giant marquees while sponsoring prizes including gym bags packed with products.

May 20 will see more than 900 competitors descend on Nantwich, home to the first UK Triathlon event 26 years ago, which still remains the biggest crowd-puller of the series.

Entrants will swim distances of 200m or 500m at Nantwich Pool, followed by a 21km cycle ride and a 2.5km or 5km run ending at Barony Park where there will be family attractions.

The Ladies Pink Wave is also back on May 20 following its successful launch in Nantwich last year when 127 women took on shorter swimming, cycling and running distances to raise money for Cancer Research.

On May 19, Nantwich will host the second UK Kids Fun Cheshire Duathlon which includes runs and cycle rides of varying distances.

More than 400 children are set to take part. Children from five to 16 are encouraged to enter and a series of fun dates up and down the country.

Mornflake spokesman Richard Jones said: “Mornflake is all about promoting healthy lifestyles and encouraging all abilities and ages to do what they can and exercise.

“Throughout all our branding and marketing we encourage families to nourish their bodies with a healthy diet and include oats.

“For centuries, they have been enjoyed for their goodness. Nowadays they are recognised as a super-food and favourite ingredient of healthy lifestyle bloggers.

“All the athletes we meet at the UK Triathlon include porridge and other oat-based products in their diet to boost energy levels.

“Getting behind the UK Triathlon series is a great opportunity to shout about the health benefits of oats to a wide audience of families up and down the country.

“We are proud to sponsor UK Triathlon which, like Mornflake, has its roots in South Cheshire and has grown into a countrywide event encouraging all abilities to get fit.

“And we are especially delighted to see the new events for children and charity fundraisers go from strength to strength.”

UK Triathlon spokeswoman Zoe Steenson said: “It’s fantastic to have a big name like Mornflake behind our events.

“We pride ourselves on building long-lasting relationships with our partners and Mornflake is a great fit with our ethos of encouraging all abilities to take on a fitness challenge and feel the thrill of reaching the finish line.”

For more information on Mornflake products visit

To take part in a UK Triathlon event call 01270 842800 or visit

Mornflake backs UK Triathlon series

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