Nantwich Town have struck a deal with a local firm to sponsor the club’s stadium on Waterlode.
The Optimum Pay Group has naming rights of The Stadium, which will be now be known as the “Optimum Pay Stadium”.
Optimum Pay Group CEO Carl Boulton said: “We are thrilled to finalise the deal for the naming rights of the stadium and to be able to support the club further.
“We’ve been involved with the Dabbers for a number of years now, initially sponsoring the main stand and we’re pleased to extend our partnership during this exciting period of development and growth.
“The club has fantastic local support and has ambitious plans to build on the successes of the past 10 years.
“It is the embodiment of great local community engagement, housing more than 40 football teams including a Visually Impaired team, an Adult Pan Disability team, Walking Football, Veterans teams, numerous female teams and a high number of youth teams.
“And as a local forward thinking business and employer, we are proud to be associated with the club and to have The Optimum Pay brand and logo proudly emblazoned across the front of the magnificent stadium and linked to all of the associated activities that take place there.”
Nantwich Town chairman Jon Gold said: “We have worked in partnership with Carl and the team from Optimum Pay Group for a while now.
“As with all of our commercial partners, it’s extremely important to us that there are reciprocal benefits.
“With Optimum, there clearly has been and as we have been looking for the right company to take the stadium naming rights for some time.
“This seemed like the logical and mutually beneficial next step for both parties and we are sincerely grateful to Carl and all of the team at Optimum Pay for sharing and supporting our ambition and vision.”
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