Nantwich people have become stars of a publicity campaign featuring the latest hair and beauty trends.
Clients of Gregory Roe salon, on Mill Street, stepped into the spotlight for a photo-shoot as it nears its third anniversary in the town.
Customer Fiona Redfern, 22, took inspiration for her look from celebrities such as Lady Gaga and Rhianna who have turned grey into a new trend.
The images, showing clients from six to 60, are being used on posters and marketing literature.
They have created a buzz on social media and new inquiries for similar cuts and colours.
Tracey Roe, who runs the business with son Gregory and daughter Kim, said: “We wanted to show ‘real people’ not picture perfect models.
“We use Wella and Tigi products in the salon and each provide images for advertising material – but this way customers can see what our stylists can achieve.
“We have more than 600 clients on our books and the images have become a real talking point.”
The salon’s hair services are run by Vidal Sassoon-trained Gregory, 27, and a team of 10 stylists.
But what happened to Gregory Roe in Whitchurch and Chester? Didn’t they shut down without informing the staff??