In recent years, “fair play” has shifted from being a moral principle to a fully fledged marketing asset.
Brands across sectors are increasingly framing transparency, honesty and equity as core selling points.
Businesses that stand out at outdoor events aren’t relying on luck.
They’re investing in strategic brand visibility, and custom-printed gazebos are proving to be one of the most effective tools in their marketing arsenal.
Content marketing is a way for businesses to draw in customers by creating useful content and experiences that meet their needs.
Unlike traditional marketing, which can interrupt people with unwanted content, content marketing connects with people who are already interested in what a business offers and helps solve their problems.
E-commerce has exploded in recent years, with online sales growing rapidly and consumers flocking to internet retailers for everything from books to groceries.
As the e-commerce marketplace grows ever more competitive, you need to have a well-defined marketing strategy in place.
What customers demand from a business usually changes based on the available technology, new buying habits, and many other factors.
But one way to keep business flowing in your ecommerce business is to embrace the right marketing techniques based on what is going on.
Demonstrating a concept or new product can frequently be more impactful than explaining it to prospective customers or investors.
By doing this, you may use visuals to illustrate your points, which is more engaging marketing.
Venues like The Swan in Tarporley, Combermere Abbey and BeWILDerwood at Cholmondeley were among the winners of the Marketing Cheshire Tourism Awards 2022/23.
The awards recognise excellence and outstanding achievement by local businesses and individuals working in Cheshire’s fantastic visitor economy.
The dreaded budget allocation.
We’re well into Q1 of 2023, which means many companies have already reviewed their budget allocation at the beginning of the year and made necessary amendments.
Cheshire East Council’s Skills and Growth Company is to run an event aimed at rural firms that need help with marketing.
The free event is taking place on Thursday September 20 at the Aqueduct Marina in Church Minshull, near Nantwich.
Bare Bones Marketing has been awarded “Small Business of the Year” at the South Cheshire Chamber of Commerce annual awards.
The firm was shortlisted as finalists for two awards – Excellence in Customer Service, and Small Business of the Year.
Bare Bones Marketing has been nominated for two South Cheshire Chamber of Commerce and Industry awards.
The company, run by Emma Dalzell, is in the running for Excellence in Customer Service and Small Business of the Year.
The Nantwich boss of a digital media company is offering local firms a chance to win free marketing workshops.
Fiona Ridgway, who runs R1 Digital Media, is offering five companies the chance to have a workshop with their design and technical team.
Attractions near Nantwich are celebrating after scooping top prizes at the Marketing Cheshire 2012 annual awards. The Yew Tree Inn, in Bunbury, won the Tourism Pub of the Year, while nearby Peckforton Castle (pictured) was crowned Hotel of the Year.
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