South Cheshire Chamber of Commerce and Nantwich Town Council have joined forces in support of Small Business Saturday.
The campaign is aimed at encouraging people to keep using their small local businesses and traders in Nantwich.
SCCC Nantwich director Shaun Cafferty said: “Although things now seem to be looking up a bit, it’s no secret that many smaller retailers have been badly hit by the recession.
“Christmas is an important time for all retailers, and this is a great opportunity to urge people to shop locally this weekend, and support the smaller private shops that we all so enjoy in Nantwich.”
Nantwich deputy mayor Cllr Christine Farrall, who leads the council’s town centre group, said: “Our Christmas hoardings carry the message ‘Support your local Traders’, and we want people to do just that.
“Nantwich is perfect for buying unusual and interesting gifts, as well as the more obvious ones.
“It also has fantastic gourmet food and drink outlets.
“Compared to the larger shopping centres, it’s also a much more relaxing place to do your Christmas shopping, with an almost Dickensian atmosphere that really sums up Christmas for many people.
“We have music and street entertainments on most of the time, and an excellent selection of cafes and bars where you can relax with a cup of tea or coffee.
“Christmas shopping in Nantwich is a pleasure rather than a chore, and for many people makes a more attractive day out than battling through Hanley, Chester or the Trafford Centre at this time of year!”
So, does this mean all the independent traders are going to forsake their lie-ins and actually open up at 9am with all the national chains?